Hi 👋 I’m Alex Mack, Vancouver mountain photographer
I connect communities with the outdoors, and brands with communities.
I'm a mountain photographer, ACMG apprentice hiking guide and high-altitude physiologist based out of Vancouver, British Columbia. From the peaks of the Canadian Rockies to the coastlines of BC, I capture landscapes and stories through digital and 35mm film photography.
It all started in 2004, shooting Toronto's punk rock scene. Fast forward: I moved to British Columbia to complete my PhD at UBC and fell in love with the mountains. I've since travelled the world, completed a post-doc and now shifted to full-time creative, guide and fine art print maker.
My work tells the story of connection, adventure and stoke for the outdoors.
clients & brands.
Most outdoor content and messaging feels manufactured, leaving communities craving real stories…
I bring brand stories to life through authentic, experience-driven visual storytelling that inspires, educates and aligns communities with the brand.
services.
I create brilliant work that works brilliantly for you: from telling your story authentically through my lens, to documenting mountain-based events and hosting educational clinics; planned with precision, delivered with efficiency, and infused with genuine stoke.
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Digital and 35mm film photography for outdoor and adventure brands across British Columbia and the Canadian Rockies. Whether it's product shoots on location, lifestyle content in the backcountry, or hero images for your website and campaigns, I deliver professional imagery that showcases your brand, your products and your community in the places they actually live.
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Photography and short form video content built for Instagram, TikTok and beyond. I create content that generates real value for the brand and the audience, prioritizing lasting connection over short-term impressions. That means reels, stories, carousels and behind-the-scenes content rooted in authentic outdoor experiences, not staged studio setups.
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Documenting the lived experience of the adventure. As an ACMG Apprentice Hiking Guide with years of fieldwork in remote and alpine environments across BC and the Rockies, I bring a deep understanding of mountain culture and safety to every shoot. I document courses, camps, and expeditions for organizations like the Alpine Club of Canada, capturing the real moments that make these experiences meaningful.
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You planned an amazing event... let's show it. I capture the energy and highlights for your brand and community, from outdoor festivals and brand activations to mountain film nights and product launches. High-quality, edited photographs delivered within 48 hours so your team can hit socials while the momentum is still hot.
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I host educational hiking clinics in the Sea-to-Sky region and across British Columbia for brands, communities and organizations who want to get their people outside safely. As an ACMG Apprentice Hiking Guide, I cover everything from trip planning and navigation basics to Leave No Trace principles, designed to build confidence and highlight safe, sustainable adventuring.
portfolio & prints.
